Data Enhancement & Expansion

After running the database health check a number of data enhancements may be required. The following is a list of the most common processes that are required to cleanse a database.

Reformatting & Restucturing
This process standardises the data elements of a database into the correct fields and makes sure that all abbreviations are constant and all key data is correctly positioned.

Case Conversion
This process improves the presentation of the data. It converts all data held in UPPER or lower case to Normal Case.

Gender Slugging
This ensures that all contact names are given the correct Salutation Mr/Mrs/Ms etc...


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