Data Audit - Gaining intelligence from data

Gathering 'intelligence' from your data will help influence and direct future marketing strategies. The data is segmented and profiled on various characteristics such as Company Size, Geography and Industry Sector. Similar characteristics can also be applied to Consumer data. Reviewing these profiles will identify both strengths & weaknesses as well as opportunities and threats in your customer databases & marketing strategy.

A Data Audit contains:

Profile of current customers by Geography, Bussiness Sector and size of Company.
Report on Gaps in your database.
Where future new business can be obtained.

NB A Data Audit can only be run on enhanced data.

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