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Data Audit - Gaining intelligence from data Gathering 'intelligence' from your data will help influence and direct future marketing strategies. The data is segmented and profiled on various characteristics such as Company Size, Geography and Industry Sector. Similar characteristics can also be applied to Consumer data. Reviewing these profiles will identify both strengths & weaknesses as well as opportunities and threats in your customer databases & marketing strategy. A Data Audit contains:
NB A Data Audit can only be run on enhanced data.
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